Global Perspective
There are an estimated 429 million people online globally,
but even this staggering number is small when considered in
context. For example, of those 429 million, fully 41% are in
North America. Also, 429 million represents only 6% of the
world’s entire population. Other facts:
- The United States has more computers than the rest of
the world combined
When assessed by region, Internet use is dominated by North
Americans:
- 41% of the global online population is in the United
States & Canada
- 27% of the online population lives in Europe, the Middle
East and Africa
(25% of European Homes are online)
- 20% of the online population logs on from Asia
Pacific
(33% of all Asian Homes are online)
- Only 4% of the world’s online population are in South
America
(Source: First Quarter 2001 Global Internet
Trends, Neilsen/Netratings)
Even among highly developed nations, there exist vast
differences in the availability of home Internet access.
Sweden ranks as the nation with the highest percentage of home
Internet connections at 61%; Spain trails the list with only
20% of its homes connected. (Source: Neilsen/Netratings,
February 2001)
The Pew Internet and American Life Project published in
Who’s Not Online that 57% of those not online have no
intention of going online. The research Firm Ipsos-Reid found a
similar statistic internationally:
- 33% of those people have chosen to not go online. Among
the biggest reasons were lack of need (40%); no computer
(33%); no interest (25%); lack of knowledge for use (25%);
and general cost involved (16%).
U.S. Perspective
In fall of 2000, the U.S. Department of Commerce found that
- 51% of all U.S. homes had a computer; 41.5% of all U.S.
homes had Internet access
- White (46.1%) and Asian American & Pacific Islander
(56.8%) households continued to have Internet access at
levels more than double those of Black (23.5%) and Hispanic
(23.6%) households.
- 86.3% of households earning $75,000 and above per year
had Internet access compared to 12.7% of households earning
less than $15,000 per year.
- Nearly 65% of college graduates have home Internet
access; only 11.7% of households headed by persons with less
than a high school education have Internet access.
- Rural areas, though still lagging behind urban areas,
had surpassed inner-cities in Internet availability and use:
- Urban 42.3
- Rural 38.9
- Central City 37.7
- Of those who use the Internet outside the home, 62.7% do
so at work, 18.9% at K-12 schools, 8.3% in other school
settings, 9.6% at libraries, .5% at Community Centers, and
13.8% use someone else’s computer.
(Source: Falling
Through the Net, 2000)
The 2000 U.S. Census found:
- 63% of homes with residents aged 18-49 used the Internet
compared to 37% of households with residents aged 50 or
older.
- Women have surpassed men in Internet access and use.
(51% to 49%, respectively.)
Resources:
Why Aren’t More People Online – Ipsos-Reid (June
2001) Chart: http://www.ipsosreid.com/media/content/pdf/mr010613_1t.pdf
Neilsen/Netratings http://www.netratings.com/
The U.S. Department of Commerce’s Digital Divide Web site
http://www.digitaldivide.gov/
Falling Through the Net: Toward Digital Inclusion, U.S.
Department of Commerce, October 2000 http://www.ntia.doc.gov/ntiahome/fttn00/contents00.html
Who's Not Online, Pew Internet & American Life
Project http://www.pewinternet.org/reports/toc.asp?Report=21
The Digital Divide Network http://www.digitaldividenetwork.org/
Bridges.org http://www.bridges.org/
NOTE: The statistics drawn from Falling Through The Net:
Toward Digital Inclusion published by the NTIA in Fall 2000,
comprise the best set of statistics by which to measure
changes in computer ownership and Internet use. While the data
is dated, it provides a strong basis on which to assess
expansion and uptake of the Internet along specific
categories. For more current tallies, please refer to the
various companies measuring Internet activity as listed above.
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