+


  

industrial design intelligence 
sponsored by the MIT media lab special interest group on domestic technology
+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + 

+   
+
+

++


date + time:
october 22, 2004, 11:00 AM to 7:30 PM

location: Bartos Auditorium, The MIT Media Laboratory, 20 Ames Street, Cambridge MA
++ map

statement

+ + + + + + + + + + + + + + + + + + + + + + + + + + +
Industrial Design Intelligence is an afternoon of conversation concerning the movement of product design from a style-based discipline to a cognitive science and engineering-supported, aesthetics-based discipline. We strive to expose technology gracefully in products. A course in mechatronics is a small beginning for a product designer to understand the vast array of materials, how to design new materials, and how to understand the psychological and behavioral realities of humans.  Multidisciplinary teams can help, but it is difficult for people to continually argue from different perspectives.  We must educate ourselves to span evaluation engineering and aesthetics to move product design into a future where things look and act in a natural way.

++     

+
+

 

    +

+

+

 

+ + + + + + + + + + + + + + + + +
registration:


email di_registration@media.mit.edu with name, company and contact info.

please forward the names of any colleagues you feel would strengthen this discussion to selker@media.mit.edu


agenda

+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + 
11:00—11:25 Introduction to Industrial Design Intelligence, Ted Selker
11:25—12:30 Current Counter Intelligence Projects, Leonardo Bonanni, Jackie Lee
12:00—1:00 The Product is More Than the Product, Don Norman
1:00—2:00  Lunch in the lower atrium
2:00—3:30  5 Designs Approaches, Hiroshi Ishii, William Mitchell, John Maeda, Nicholas Negroponte, Ted Selker
3:30—4:00  Break
4:00—5:30  Commercial Design Approaches: Kazuhiko Yamazaki, Harry West, Marco Susani, Franco Lodato
5:30—6:00 Drinks and Appetizers
6:00—7:30 Dinner and “The Thing I Brought” charette