Rebecca Waber > eRationality Group > MIT Media Lab

 

 

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I am completing my Masters degree in June 2008.  My thesis (full, ppt summary) examined the ability of marketing and branding to directly affect health outcomes by modifying the placebo response. This work was also recently published in JAMA.

 

I will really miss the lab, but am looking forward to starting as an Associate at Innosight in July.

 

 

 

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