We associate different tastes to specific emotions and shapes [1-3].

Flavourful Forms is part of an ongoing research project in the MIT Media Lab's Object-Based Media group that uses the Tactile Allegory emotive design framework to generate designs for spice bottles whose forms express the character of the flavour contained within.

The framework is integrated into a 3D modelling software (built in Rhino Python) in which users can input higher-level emotive descriptions of the flavours to modify the design of a bottle to express the character of the flavour through its form.



Design Elements for various flavours
(derived from the Tactile Allegory Emotive Form Design framework)

3D modelling software which generates emotive forms from high-level vocabulary input by users


1. Choi, Y., Cheok, A. D., Halupka, V., Sepulveda, J., Peris, R., Koh, J., ... & Yamada, K. (2010, October). Flavor visualization: Taste guidance in co-cooking system for coexistence. In Mixed and Augmented Reality-Arts, Media, and Humanities (ISMAR-AMH), 2010 IEEE International Symposium On (pp. 53-60). IEEE.

2. Deroy, O., & Valentin, D. (2011). Tasting liquid shapes: investigating the sensory basis of cross-modal correspondences. Chemosensory Perception,4(3), 80-90.

3. Spence, C., & Ngo, M. K. (2012). Assessing the shape symbolism of the taste, flavour, and texture of foods and beverages. Flavour, 1(1), 12.