Rethinking the MIT Technology Entrepreneurship Curriculum

DRAFT – Feedback, commentary, criticism, complaints all welcome! * v.010225

 

Joost Paul Bonsen * jpbonsen@alum.mit.edu * 617.930.0415

6 August 2001

 

Contents

 

General Comments on Technology & Entrepreneurship Offerings

            Entrepreneurship at MIT Should be MIT-Wide

            Aggressively Prototype Cross-Campus Electives

            Try Institute-wide Mini Seminars & Speaker Series

            Rethink Cornerstone Entrepreneurship Class

            Offer Institute-Wide Technology & Business Speaker Series

            Offer Thematic Technology Ventures Seminars

            Articulate Multiple Pathways Through Curriculum and Extracurriculum

Specific New or Revised Class Ideas

            MIT Entrepreneurial Strategy Class

            MIT Technology Business Essentials

            MIT Emerging Technology Highlights

            MIT Technology Roadmaps

            MIT Technologies with New Venture Potential

            MIT Biotech Ventures Seminar

            MIT Tinytech Ventures Seminar

            MIT Infotech Ventures Seminar

 

 

General Comments on Technology & Entrepreneurship Offerings

 

Entrepreneurship at MIT Should be MIT-Wide – Currently the E-Center is physically at MIT Sloan and run by business school faculty, meaning that, in practice, it is a predominantly MIT Sloan operation.  Rather, perhaps the Center, the engineering/business class mix, and the class content should be shifted towards the rest of MIT.  Let’s embrace the essence of the Institute and run the entrepreneurship tracks “MIT-style”, actively considering the business implications of technological change, certainly via a survey of emerging technology sectors, but also by better welcoming science and engineering students into traditionally “MBA-only” classes.

 

Aggressively Prototype Cross-campus Electives & Institute-wide Mini Seminars & Speaker Series – Both “Institute-Wide Electives” and much more flexible mini-courses would allow us to both introduce key ideas to more people, while keeping the load and burden on Professors to a minimum.  We need to educate and inspire students from all around MIT by deploying key content from and throughout MIT.  Such courses are also a vehicle allowing MIT Sloan to reach out to the rest of MIT in an inexpensive, but high value fashion.  As a collateral benefit, we maximize the odds that people who ought to meet one another actually do, thus furthering the goal of better cross-campus connections. 

 

Rethink the Cornerstone Entrepreneurship Class – We need an integrative cornerstone entrepreneurship course that asks for several new venture proposals as team project deliverables, offers intellectually and analytically substantive technology strategy content, and fosters emerging technology savvy among the students.  Such a class would be best offered in the context of several precursor and follow-up electives, mini-courses, and speaker series.  It would survey the technology venture lifecycle and tackle the strategic and operational difficulties faced at each phase of corporate progress from birth through boom, buyout, or bankruptcy.

 

Key Institute-Wide Technology & Business Series -- An Institute-Wide Technology & Business Series would allow MIT to survey a wide range of activity for a broad cross section of students, both business and technology oriented.  Rather than burden one professor with the task of summarizing everything, we would ask many professors to highlight what they’re most expert in.  Furthermore, we allow students to mix and match, combining one or more of these mini-electives as suits their interest and inclination.  These would be relatively large lecture-hall based courses targeted at students MIT-wide.

 

Thematic Technology Ventures Seminars -- With mini-courses we can concentrate on more focused and deeper technology & business interests.  These would be smaller, on the order of dozens of students, in more of a case or small-group style classroom.  Such mini-courses could either spread out over the full-semester or be broken into concentrated first and second half semester chunks, with the first half feeding nicely into the second half, but leaving the choice, of taking either or both, to the student.

 

Articulate Multiple Pathways through a Rich Pool of Classes & Extracurriculars – We ought to offer multiple alternative suggested Pathways through the curricular and extracurricular offerings at MIT.  Most students only realize what they should have done by the time they’re ready to leave.  The Core is clear, but Pathways through the Electives are a rather murky hodgepodge.  We might even have different emphases during each semester.  For example, Fall might emphasize brainstorming and thinking through a wide range of emerging technology business possibilities.  The Spring might emphasize drilling down more thoroughly into specific opportunities, consider the technology strategy implications, and more.  In any case, more substantive advice than “Track Requirements” is needed.  MIT and MIT Sloan really needs to think about Electives and Extracurricular strategy to the same extent as the Core has been considered.

 

 

Specific New or Revised Class Ideas

 

MIT Technology & Entrepreneurial Strategy Class – 12 unit spring-semester Institute-wide elective – A case and projects class assessing the business implications of emerging technologies.  Such an integrative technology strategy class might be the next generation of Technology & Competitive Strategy.  E-Strategy is like traditional Technology Strategy crossed with New Enterprises to form an Applied Technology Strategy.  The class essentials would include:

(1)     Emerging Technologies -- A survey of emerging technologies in the Institute’s core strategic thrusts towards Tiny Technologies, Biotechnologies, Information Technologies, and Complex Systems Engineering;

(2)     Essential Business Strategy Cases -- Both classic and live technology business strategy cases in each of these sectors, drawing especially from relatively recent cases; and

(3)     New Venture Projects -- Team-based projects prototyping new technology ventures in each of these sectors.  Possibly run this course jointly with Harvard University as a Combined-Institute-wide elective, attracting medical, law, business, and other school students with as many sections as needed, but promoting good mixing.

 

 

MIT Technology Business Essentials – 3 unit fall-semester Institute-wide elective – A speaker series with a dozen MIT Sloan faculty and alumni highlighting essentials of technology business for scientists and engineers.  This is like a  “15.123 Nuts and Bolts of Business” taught by key business faculty highlighting their own personal interests, research, and scholarly specialties while placing these all in a larger context.  This might be a key element of MIT Sloan’s outreach to the rest of MIT, featuring the “Best of Sloan” and the essence of each professor’s full-semester classes.   Since our goal is to educate and inspire as many young people as possible, we videotape all speakers and cablecast on MIT student cable and aggressively distribute to IIT’s in India and any other school that is a strong source of technologists.  Ideal candidate speakers from MIT Sloan include at least:

 

John Sterman

Rebecca Henderson

Tom Allen

Lester Thurow

Arnie Barnett

Bob Gibbons

Ely Dehan

Howard Anderson

John Hauser

Charlie Fine

Mary Rowe

Duncan Simester

Steve Eppinger

Ed Roberts

Kevin Rock

Rudi Dornbusch

Bill Pounds

Peter Senge

…and several more

 

 

MIT Emerging Technology Highlights – 3 unit fall-semester Institute-wide elective – A speaker series with a dozen or so MIT technologists highlighting fields at the Institute ranging from the nascent and speculative to those on the cusp of commercialization, all mapped to the MIT’s core strategic research thrusts towards Tiny Technologies, Biotechnologies, Information Technologies, and Complex Systems.  We ask every speaker to spotlight their own work, put it in context of work done by peers, and, finally, to cast forth on the emerging business implications, including their own startup company experiences.  MIT Sloan technology strategy faculty might provide context by offering introductory technology-business overviews of each sector.  Ideal candidate speakers from MIT include at least:

 

Tiny

Marty Schmidt               MEMS

Joe Jacobson                NanoMedia

Ian Hunter                     Nanoinstrumentation

Alex Slocum                  Precision Engineering

Alan Epstein                  Microturbine

Jackie Ying                   Nanostructures

Christina Ortiz               Nanomechanics

 

Info

Leon Kimerling               Photonics

Tom Knight                    Computing

Neil Gershenfeld            Physics & Media

Hal Abelson                   Crypto

Victor Zue                     Voice

Tim Berners-Lee            Web

Tom Leighton                 Algorythmics

 

                                    Bio

Noubar Afeyan               Bioinfo

Bob Langer                    ChemE

Eric Lander                    Genomics

Phil Sharp                     Neuro

Dava Newman                Physio

 

                                    Complex

Mario Molina                  Environmental Systems

Ed Crawley                    Satellites

Yossi Sheffi                   Logistics

John Hansman               Air Traffic Control and Cockpit

…and many more

 

 

MIT Technology Roadmaps – 3 unit fall-semester Institute-wide elective – Complementing Emerging Technology Highlights, the Technology Roadmaps class encourages students to pick a specific emerging technology sector of particular interest and systematically map out indices of performance, rates of innovation, key bottlenecks, physical limitations, improvement trendlines, and other elements of forecasting wisdom.  Results are shared with classmates, ideally published in a journal article, and possibly published in a Tech Roadmaps compendium.  This might be a very modest example of a MIT Graduate Research Opportunities Connection (GROC pronounced “grok”) encouraging technology business-oriented students to perform focused special projects with MIT technology faculty.  This Roadmapping has already been partially prototyped by Professor Charlie Fine with several MBA students.  Example areas for Technology Roadmapping include at least:

 

Microphotonics

Fiber bandwidth

MEMS

Micropower

Microfluidics Wireless

Nanotechnology

Neurotechnology

Medical Imaging

Genomics

Bioinformatics

Proteinomics

Sequencing

…and many others

 

 

MIT Technologies with New Venture Potential – 3 unit H1 first-half fall-semester Institute-wide elective – A project seminar featuring one or two dozen researchers from all around MIT presenting technologies ripe for potential commercialization.  Students in the class select one technology to assess more thoroughly.  They research enough of the technology to understand its implications, consider alternative market opportunities, and prepare an essential executive summary or short business brief proposing a new venture or structure to commercialize the technology.  Students finishing the H1 first-half-semester Technologies with New Venture Potential can feed right into the H2 second-half-semester Technology Venture Seminars in three (or more) broad categories.  A version of such a class was run by Professor Drazen Prelec as a Marketing seminar (15.830).  Example technologists and technologies might include:

 

Joe Pompei’s Audio Spotlight

Rob Britton’s MicroArrays

Brian Hubert’s Nanostippler

Elroy Pearson’s Holovideo

Anne Mayes’s Filtration Membranes

Richard Young’s Cell MicroArrays

Mandayam Srinivasan’s Haptic Systems

Moungi Bawendi’s Quantum Dots

Robert Hovitz’s Serotonin savvy

Alan Fenn’s Radar Oncotherapeutics

John Negele’s Teraflop Computers

Joseph Coughlin’s Dementia Guide

Veronique Bugnion’s Weather Futures

Sebastian Seung’s Complex Image Recognition algorithms

Seth Lloyd’s Quantum Computers

Daniel Cohn’s Plasmatron Anti-Emission scheme

Neville Hogan’s Robotherapist

Howard Shrobe’s Intelligent Room

Eric Grimson’s Machine Learning

Yet-Ming Chiang’s Active Materials

…and many, many more possibilities

 

 

MIT Biotech Ventures Seminar – 3 unit H2 second-half fall-semester Institute-wide elective – A discussion seminar surveying biotechnology-specific technology strategy cases in a discussion format.  Cases include industry classics and live cases featuring MIT alumni and local entrepreneurs at various stages of building their businesses.  Possibly limit total class size by requesting one paragraph applications or more.  Actively recruit best students as participants drawn from all around MIT.  Possibly include a few MIT entrepreneur alums to spice things up, perhaps even lead the discussion.  Possible Cases include:  Millennium, Spotfire, MolecularWare, Neurometrix, ACT Medical, Alza, Affymetrix, PerCeptive, Biogen, Vertex, Neogenesis, Biotrove, Cambridge Heart, Engeneos, SurfaceLogix, and others…

 

MIT Tinytech Ventures Seminar – 3 unit H2 second-half fall-semester Institute-wide elective – A discussion seminar surveying micro-thru-nano, chips & hardware -specific technology strategy cases in a discussion format.  Cases include industry classics and live cases featuring MIT alumni and local entrepreneurs at various stages of building their businesses.  Possibly limit total class size by requesting one paragraph applications or more.  Actively recruit best students as participants drawn from all around MIT.  Possibly include a few MIT entrepreneur alums to spice things up, perhaps even lead the discussion.  Possible Cases include:  Iridigm Display, MicroChips, SurfaceLogix, EINK, Analog Devices, Nanovation, Sycamore, and others…

 

MIT Infotech Ventures Seminar – 3 unit H2 second-half fall-semester Institute-wide elective – A discussion seminar surveying information, computation, communication, and media-specific technology strategy cases in a discussion format.  Cases include industry classics and live cases featuring MIT alumni and local entrepreneurs at various stages of building their businesses.  Possibly limit total class size by requesting one paragraph applications or more.  Actively recruit best students as participants drawn from all around MIT.  Possibly include a few MIT entrepreneur alums to spice things up, perhaps even lead the discussion.  Possible Cases include:  Akamai, DataSage, Virtual Machine Works, Curl, Frictionless Commerce, Firefly, Wildfire, Charmed, and others…

 

###