[Workshop M2]

MouseTrack
Ernesto Arroyo

This workshop will focus on understanding how people browse websites by using the tool- MouseTrack to understanding people's intention by monitoring mouse movements. MouseTrack is designed to provide its clients with the ability to monitor a user's behavior on the client's website. By tracking the mouse movement of users, data analysis tools can be used to determine the best placement of important information. Predictive technology is also to be implemented, which can draw user's attention to certain items such as images or links depending on the user's behavior on the previous page.

Last updated on April 26, 2006