Transforming Sociotech
Design
We are
social beings by nature, and have been for ages. Today, technologies enable
new ways to shrink the world by bringing us closer together. While these
innovations often serve as media channels, they can also be purposefully
designed to transform our lives. Transforming Sociotech Design @ MIT Media Lab |
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Persuasive Cities
research aims at advancing urban spaces to facilitate societal changes.
According to social
sciences, any well-designed environment can become a strong
influencer of what people think and do. There is an endlessly dynamic
interaction between a person, a particular behavior, and an environment in
which that behavior is performed. This knowledge enables engineering of
persuasive environments and interventions for altering human
behavior at scale. This research is primarily focused on socially
engaging places
for supporting entrepreneurship and innovation, reshaping
routines and behavioral patterns in urban spaces, deploying intelligent
outdoor sensing for shifting mobility modes, enhancing environmentally
friendly behaviors through social norms, introducing interactive public
feedback channels to alter attitudes at scale, engaging residents
through socially
influencing systems, exploring methods for designing persuasive
neighborhoods, testing agent-based models and simulations of behavioral
interventions, and fostering adoption of novel urban systems. Future cities will
reshape human behavior in countless ways. Persuasive urban systems will play
an important role in making cities more livable and resource-efficient by
addressing current environmental problems and enabling healthier routines. In
the future cities, good urban and building design (to encourage walking,
biking, stair-use, etc.) will be combined with socially influencing
systems to encourage healthy and
sustainable behaviors at scale. The quality of life and the
health of the individual and communities will be improved through the design
and creation of persuasive
cities, streets,
buildings,
homes,
and vehicles. |
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Socially Influencing Systems for Behavior Change |
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Organizations
continuously strive to engage customers
in the services development process. The
social web facilitates this process by enabling novel channels for voluntary
feedback
sharing and collaborative interaction through social media and
technologically advanced environments. The
component parts of these environments are information systems that are linked
with social media
and designed for large displays to support interactivity. |
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Information
systems can facilitate social influence when augmented with relevant persuasive
design principles.
People
can experience social influence not
only from others around them, but likewise through information systems that
are equipped with persuasive design principles. An
information system becomes socially influencing when it is enriched with
social influence design principles to facilitate changes in behaviors and attitudes of its
users. |
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Research
results reveal interplay between the design principles and indicate that they
have the capacity to improve the persuasiveness of
information systems and predict the behavioral intentions of users to engage with
such systems in the future. This
framework is
potentially instrumental in achieving a richer understanding of how to effectively harness
social influence for enhanced user engagement through socio-technical
environments and for the future development of
persuasive information systems. |
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